The Rub PR Looking for a Two-Peat at 2024 Urban X Awards

The Rub PR is vying for a two-peat at the 2024 Urban X Awards. The sexiest awards show of the summer rolled out the Most Popular Adult PR Agency for the very first time last year, and The Rub PR took home the coveted trophy.

Recently, the Urban X Awards announced their 2024 nominees, and top-tier public relations agency The Rub PR was once again nominated for Most Popular Public Relations Company, and its clients are up for an incredible 29 nominations. 

Voting has reopened! The Rub PR is asking its clients and industry friends to #rockthevote every day through August 5th. Use the link to vote for them for Most Popular Public Relations Company.

“We’re proud to be a sponsor for the fourth year in a row and have supported the Urban X Awards from the very beginning. We’re honored to be nominated and to have our logo prominently displayed on the red carpet. We’d love another sexy X trophy, so please vote for us daily,” says Erika Icon, Owner and Publicist.

The Urban X Awards are set to take place Sunday, August 25th, from 5pm to 11pm at the Regent Theater located at 448 Main Street in Downtown Los Angeles. More details about the show, nominees, and buy tickets can be found at

To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at

Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English. 

Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. 

The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater. 

Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018.

She’s also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award. 

Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium.

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